Ready For The Runway!
Concept
Concept
Episodes
Moments of relaxation
The Pills
As mentioned, the 8 1′ pills will serve as a presentation of the protagonist models but also as a teaser for the Special Episode and will be composed in such a way as to represent to the public, albeit briefly, the sensations and emotions of those who have finally achieved a much desired goal .
The following is the treatment of one of the 1′ pills:
Marie reaches the location where the final set will be held aboard a car. She enters the chosen location, she looks around excited by the frenetic preparations. The protagonist today will be her. With quick and dynamic editing and the addition of small non-invasive graphic elements, we enter the narrative with her. Small sound bites of her own voice will bring us even closer to her emotions. What are you feeling right now? Do you feel ready for the event that will change your life? Is this how you imagined it as a child? Here, everything is finally ready. Marie is about to make her entrance on set. BLACK – Graphic launch of the final episode.
The subsequent pills will have the same mood but will, naturally, tell about different protagonists and moments in order to describe all the work and professionalism that lie behind a photographic set / commercial but also short private parentheses that help us to discover, even if at large lines, the personality of the protagonists. The models will thus become testimonials for themselves and the program. Over the course of the 8 pills we will also have the opportunity to insert all the brands and media partners in an organic and non-invasive way. At the end of each pill, a graphic animation will invite the viewer to the appointment with the Special Episode, closing the teaser with a crescendo of sounds and images.
The SPECIAL EPISODE
The last episode, lasting 8 minutes, will not be a simple sequential montage of the pills already seen on air, but a completely different product in terms of content and style of narration. This time we will find the 8 protagonists on set surrounded by cameras, flashes and immersed in that atmosphere full of electricity that is typical of such an important event.
8 minute episode treatment:
The prestigious location, everyone awaits the start of the event which, underlined by a decisive change of lights, finally begins.
Here they are. It is their baptism. One at a time 8 models take turns on the set wearing fabulous brands. While the camera lingers on the movement of the fabrics, on the sensual gait of the girls, with the captivating editing that we learned about during the pills and which is typical of FashionTV, the images go back to the last, very intense days of each of them. The arrival at the location of the training course, the relaxing moments spent with colleagues, the many activities designed for their psycho-physical well-being, the private moments of discouragement or homesickness. In short, a human mosaic that tells each of them in their own singular humanity, without ever neglecting the sense of participation in the group, the friendships, the values expressed in this journey. One by one the protagonist models become, so to speak, three-dimensional. They show strengths and weaknesses, so as to never forget that those in front of us are women. At the end, and after having explored the personalities of the 8 models, the set comes to an end and the protagonists enjoy their moment of glory. The episode ends with an appointment for the next slot of episodes with destination Italy.
Language
Production
Our partners
Media partners
Actress
Lara Joy Korner
International Etoile
Photograph
Umberto Condemi De Felice
Director of photography
Direction
Giuseppe Racioppi
Media
The Format will be visible on
SKY HD channel 489
On our YouTube channel Fashion TV Italia
On our Facebook page
On our Instagram profile
On our blog in Homepage
On Demand on the site https://www.fashiontv.com/